EAST HANOVER, NJ — In its latest release, Clif combines the taste of home baking with its newest bar line by debuting its Zbar Bake Sale Collection.
The Mondelez International brand announced the release of two new Zbar flavors: Cinnamon Roll and Cookies ‘n Creme. These new varieties of the soft-baked, kid-friendly energy bars boast between 11 and 13 grams of whole grain each. As with other Zbars, the Bake Sale Collection lineup is non-GMO and USDA Organic certified.
The new releases also spotlight the brand’s partnership with Kaboom!, a nonprofit organization Clif has worked alongside since July 2024.
“At Zbar, we’re committed to crafting quality snacks for kids that help fuel active exploration,” said Valerie Van Arkel, director of marketing for Zbar at Mondelez International. “The new Cinnamon Roll and Cookies ‘n Creme flavors in our Bake Sale Collection deliver the delightful taste kids want for their warm-weather adventures, while highlighting the work we are doing with Kaboom! to help connect more kids to nature and outdoor play.”
Through a two-year partnership, the brands will work together to build natural-based sustainable playgrounds in communities across the country.
“In partnership with Zbar, we will create eight new playgrounds that are nature exploration areas, helping more than 15,000 kids develop lasting memories outdoors,” said Lysa Ratliff, CEO of Kaboom!. “Together, we’re making great progress toward our goals of fostering a more sustainable playground industry and helping increase the number of kids who can get outside to play.”
The Cinnamon Roll and Cookies ‘n Creme Zbars are available in 6- and 12-pack sizes at major retailers nationwide.
