WASHINGTON, DC — The International Baking Industry Exposition (IBIE) announced Avant Food Media as the exclusive Gold Media Sponsor for the upcoming show, set for Sept. 13-17, 2025, in Las Vegas.
Avant will provide in-book and online promotional advertising, editorial coverage and on-site programming through its two titles, Commercial Baking and Craft to Crumb. Though a new player in the marketplace, the media company has proven to be a valuable partner for Baking Expo. Avant’s products, such as the IBIE Monthly Newsletter, Booth Trailers, IBIE Show Guide and Innovation Minutes, played a pivotal role in promoting the 2022 show.
“As an official media partner, the Avant team will once again put our decades of experience and progressive approaches to work with our own media products, ultimately raising the bar on what’s possible for IBIE,” said Paul Lattan, president of Avant Food Media. “We know how important this event is to our industry, and we look forward to working with IBIE to make it the best one yet.”
“Working with Avant Food Media gives us access to highly engaged, senior baking professionals as well as the hard-to-reach retail market. In a short amount of time, they’ve become a trusted industry voice and an innovator in media.”
— Jorge Zarate | chair | IBIE 2025
Jorge Zarate, IBIE chair and senior VP of global operations and engineering for Grupo Bimbo, emphasized the value of strategic partnerships with trade media in expanding the event’s outreach and communicating its value to broader, more diverse audiences.
“Working with Avant Food Media gives us access to highly engaged, senior baking professionals as well as the hard-to-reach retail market,” Zarate said. “In a short amount of time, they’ve become a trusted industry voice and an innovator in media.”
The Kansas City, MO-based media company also maintains a cooperative agreement with Food2Multimedia (f2m), a leading euro-international baking publisher. With an eye on international markets, brot+backwaren and baking+biscuit international report on bakery trends, innovations and critical developments relating to raw materials, technology and processes — helping IBIE expand its growing international representation.
