Since 2008, Joanie Spencer has covered the retail and wholesale sides of the baking industry. Serving associations such as the American Society of Baking (ASB) and BEMA, Joanie is also in demand as an industry presenter on bakery operations and trends. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri. When she’s not running or playing soccer, Joanie spends her time with her husband and 11-year-old son.