CHICAGO — Apple has found itself in a strong position this season, as seen in a range of new and returning fall LTOs across the baking industry. RXBAR, under the Mars Inc. umbrella, is jumping headfirst into the flavor trend by offering consumers its first new seasonal flavor in more than four years: RXBAR Nut Butter & Oat Apple Pie.
Alongside the return of the RXBAR Pumpkin Spice 12g Protein Bar, the Nut Butter & Oat Apple Pie bar appeals to consumer desire for fiber-fueled, feel-good flavors that provide a ‘newstalgic’ eating experience. Made with whole grain oats, cashews, egg whites and wildflower honey, each bar contains 10 grams of protein and provides the brand’s signature chewy-crispy texture.
