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RICHMOND, VA — AMF Bakery Systems (AMF) has promoted Adrian Dee to Americas sales director. 

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In his new role, Dee will supervise the sales operations throughout the Americas. This includes the development and execution of strategies for AMF’s commercial bakery equipment and system solutions.

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Dee has over 25 years of experience in the industry, including international sales, business development and marketing roles. For the past two years, he served as the regional account manager for North America. In that position,  he demonstrated building strong relationships and was able to deliver results with both customers and teammates.

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“We are thrilled to welcome Adrian into this role,” said Jason Ward, president of AMF. “He has the experience, insight and leadership skills necessary to help lead and support our Americas sales organization to continued success and growth in the years to come.”

As the Americas sales director, Dee will oversee a team of account managers while working with cross-functional teams to enable customers to receive the support and solutions  they need. Dee will report to Ward and work closely with the members of the senior leadership team to help drive growth and profitability.

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