CHICAGO — Alpha Baking Co., creator of the S. Rosen’s, Mary Ann Baking and Natural Ovens brands, is celebrating Father’s Day with the return of its “Name a Bread Truck” contest.

The baking company is inviting consumers to submit “punny” truck names inspired by dads, or, more specifically, their jokes. The contest encourages participants to nominate a father, grandfather, mentor, caregiver or other “dad figure” whose favorite sayings, nicknames or comebacks have inspired them and could, in turn, inspire a creative name.

“Our S. Rosen’s trucks are part of the daily rhythm of Chicago — delivering fresh bread, buns and rolls to grocery stores, restaurants and neighborhood hot dog stands before most people have had their first cup of coffee,” said Stephanie Powell, director of marketing for Alpha Baking Co. “With Father’s Day approaching, we thought it would be fun to celebrate the dads and father figures known for their classic dad jokes, bun puns and unforgettable one-liners.”