BOISE, ID — Albertsons Companies opened applications for its 3rd Annual Albertsons Companies Innovation Launchpad. The competition — held live on March 4 during Natural Products Expo West — encourages emerging and innovative independent food brands with $3-$10 million in net retail sales to apply.
“The Albertsons Innovation Launchpad is an exciting platform that brings new and emerging brands closer to our customers,” said Omer Gajial, EVP of merchandising and chief digital officer at Albertsons Cos. “Since the competition began in 2022, we have received an overwhelming response from entrepreneurs eager to showcase their products. We are thrilled to host this competition again as it not only creates opportunities for emerging brands but also allows us to discover new and innovative products to delight our customers.”
Fifty applicants will be selected to represent their brand before a panel of judges. The top three winners will receive prizes valued at a total of more than $300,000, which includes industry services and cash. Winners will also be considered for distribution in the company’s banner stores.
Brands are encouraged to submit products that fit key areas such as low sugar or carbs, protein solutions and global flavors.
Applications are open through Jan. 19. Additional information on the competition can be found on the Albertsons Innovation Launchpad website.
