WASHINGTON, DC — The American Bakers Association (ABA) announced Erica Dhawan as the keynote speaker for the ABA 2025 Convention, set for March 23-26 in Orlando, FL.

Dhawan is an internationally recognized speaker and advisor on 21st-century collaboration and innovation. She is an expert on teamwork and digital transformation and has authored two bestselling books.

“ABA is committed to driving growth for the industry and Erica’s expertise on unlocking the power of connecting with customers to stay ahead in a competitive marketplace will help us do just that,” said Eric Dell, president and CEO of ABA. “Her strategies will help our members build a culture of trust and create authentic engagement in a rapidly shifting environment.”

Dhawan’s session, Using Connectional Intelligence to Transform your Business, will highlight how leaders can accelerate innovation and break down silos while fostering top- and bottom-line impact.

She will draw from the latest commercial baking trends to coach industry leaders on building stronger connections with their teams, suppliers and customers.

For more information, visit the ABA website.