A very Hawaiian holiday: 75 years of King’s Hawaiian

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A very Hawaiian holiday: 75 years of King’s Hawaiian

20 Nov 2025

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

LOS ANGELES — This year marks 75 years of King’s Hawaiian … as well as a popular Hawaiian holiday song.

The baking company, part of Irresistible Food Groups, is joining Bing Crosby for a united celebration, honoring 75 years of the brand and Crosby’s holiday rendition, “Mele Kalikimaka.” The collaboration includes new music, a music video and a limited-edition holiday product launch.

“King’s Hawaiian started with a dream to share a little aloha with every meal — and over 75 years later, that same spirit lives on,” said Raouf Moussa, chief marketing officer of King’s Hawaiian. “From our rolls on holiday tables to hearing ‘Mele Kalikimaka’ in homes across the country, this partnership brings together two traditions that instantly make it feel like the holidays.”

“From our rolls on holiday tables to hearing ‘Mele Kalikimaka’ in homes across the country, this partnership brings together two traditions that instantly make it feel like the holidays.” — Raouf Moussa | chief marketing officer | King’s Hawaiian

The King’s Hawaiian x Bing Crosby “Mele Kalikimaka” GingerBREAD House puts a wheat-based twist on a seasonal classic, offering consumers an edible craft to boost holiday cheer. Each kit comes with King’s Hawaiian Original Sweet Rolls, festive icing and island-themed edible accessories inspired by the Hawaiian spirit.

To top off the multi-sensory experience, the kits also include a mini record with a custom QR code that brings Crosby’s music directly to consumers.

Additionally, King’s Hawaiian supported the creation of a new take on the holiday song through a partnership with Primary Wave Music and Hawaiian-born singer-songwriter Iam Tongi.

“Food, family and music are at the heart of the holiday season,” said Lisa Fruggiero, VP of brand partnerships at Primary Wave Music. “Together with the Bing Crosby Estate and King’s Hawaiian, we’ve created a partnership that perfectly reflects the spirit of ‘Mele Kalikimaka’ while not only paying tribute to Bing Crosby’s legacy and the King’s Hawaiian heritage, but also adding a contemporary twist from Iam Tongi, to connect generations of holiday enthusiasts.”

The GingerBREAD House kit is available on the King’s Hawaiian website for a limited time for $19.50. The baking company is also launching a brand-new holiday campaign, “It’s Not the Holidays Without King’s Hawaiian,” celebrating the rolls’ place as a holiday staple.

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