EAST HANOVER, NJ — Chips Ahoy! is incentivizing consumers with a new limited-edition SKU featuring a flavor designed to be decoded. The Mondelez International brand’s cookie mascot Chip will serve as a guide to help consumers uncover the mystery flavor.
“For Gen Z, snacking and gaming aren’t just pastimes, but how they connect, recharge and build community,” said Mili Laddha, senior director of marketing, Mondelez International. “With the Chips Ahoy! Mystery Cookie, we’re leveling up the snacking experience to match their energy. We’ve turned a simple treat into an interactive side quest, blending IRL flavor with the digital culture they live and breathe.”
The Chips Ahoy! Mystery Cookies dropped July 30 on the TikTok Shop storefront in limited quantities while supplies lasted, marking a first for the brand. The limited-edition cookies will begin rolling out to retailers nationwide starting on August 10.
The brand is giving consumers across the nation the opportunity to collaborate and crack the code for a chance to win a $25,000 grand prize. The flavor reveal will be posted on the brand’s social media channels later this year on Halloween.
