CHICAGO — Summer is fading into fall, and seasonal traditions are following suit. To maintain summer barbecue energy as consumers gear up for football season, Cheez-It is teaming up with Coors Light on a tailgate snack: Cheez-It Coors Light Beer Cheese crackers.
“Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America’s favorite dips to life in a whole new way,” said Nicole Sorensen, VP of marketing for Cheez-It.
Baked with 100% real cheese, each cracker features toasted spices and notes of beer cheese, delivering a savory, tangy sauce profile.
“Finding a way to bring our crisp, refreshing beer flavors to life in a real-deal beer cheese-flavored snack just made sense,” said Matt Carpenter, VP of marketing for Coors Family of Brands. “Cheez-It was the perfect partner to help pull this off. The crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience.”
Consumers can find the new Cheez-It Coors Light Beer Cheese-flavored crackers at retailers nationwide this August for an SRP of $4.99 per box, while supplies last.
