Europastry expands NA reach with Highland Baking acquisition

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Europastry expands NA reach with Highland Baking acquisition

23 Jun 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

BARCELONA, SPAIN — To support its North American strategy, frozen bakery producer Europastry has entered a definitive agreement to acquire Northbrook, IL-based Highland Baking Co., a family-owned premium bread maker with two US commercial bakeries.

“We have found in Europastry the perfect partner to take the next step in our development, while preserving our identity and corporate culture,” said Stuart Rosen, CEO of Highland Baking and representative of the founding family. “This is a truly historic combination with a compelling cultural and strategic fit.”

Highland Baking will keep operating under its current brand and management team as part of the agreement, offering business continuity and sustaining customer relationships.

“The transaction creates new and exciting opportunities for our employees, customers and suppliers,” Rosen continued. “We are excited for Highland Baking’s next chapter as part of Europastry, which will bring together both companies’ world-class talent and capabilities and our shared commitment to delivering for our customers.”

The transaction will also be foundational for Europastry as the Spain-based company rolls out an investment program in the US. This includes expanding product capacity, introducing new baked goods categories, and offering access to its wide range of frozen bakery offerings.

“This transaction is much more than an acquisition: it is the coming together of two companies that share values, a long-term vision and the same approach to business,” said Jordi Galles, executive chair of Europastry. “This is an exciting opportunity to create a broader, global bakery business, allowing Europastry and Highland Baking to both achieve their full potential. We have tremendous respect for the storied legacy that Highland Baking has built and look forward to welcoming the Highland Baking team.”

The transaction is anticipated to be finalized in the latter half of 2026. Upon the deal’s completion, Europastry’s annual revenue will exceed $2.3 billion globally. It will also strengthen the company’s long-held strategy of acquiring, investing in and growing other companies to expand its reach and offerings. In 2022, Europastry acquired Dawn Foods’ frozen bakery manufacturing business in Europe, Africa, the Middle East, Asia and Pacific.

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