PARSIPPANY, NJ — Cross-market partnerships are an excellent avenue to expand brand reach, and Mother’s Cookies is an example of that success. Following its most recent collab with Magnolia Bakery, the cookie brand announced a new SKU made in partnership with NERDS Candy.

Mother’s x NERDS Sweet & Tangy Frosted Cookies are a limited-edition mashup blending the former’s frosted indulgence with the latter’s bold, sensory twist. Each pack includes cookies shaped like Mother’s Circus Animals and NERDS characters covered in vibrant red and blue frosting and topped with crunchy NERDS Rainbow candy.

“This is the kind of collaboration that gets your friends and family talking and reaching for the bag together,” said Julia Witten, senior brand manager at Ferrero, parent company of Mother’s Cookies. “NERDS has one of the most passionate and energetic fanbases, and Mother’s has spent over 100 years bringing imaginative frosted fun to treat time. When two beloved brands like these come together, the result is something wildly craveable and endlessly shareable.”

Mother’s x NERDS Sweet & Tangy Frosted Cookies are available exclusively at Walmart this June in a 9-ounce resealable bag. The two brands are generating additional excitement for the product launch with an exclusive consumer giveaway.