ASHEVILLE, NC — Legally Addictive Foods, known for its innovative lineup of cracker cookies, announced a partnership with JetBlue.

The brand’s top-selling cookie variety, “The O.G.,” will be offered as the Parting Pleasantry for consumers traveling in JetBlue’s domestic Mint experience. Legally Addictive debuted a new 1.34-ounce pouch, developed specifically for hospitality, travel and foodservice use.

“We designed this mini pack to fit how people experience snacks while traveling,” said Laura Shafferman, co-founder and chief creative officer of Legally Addictive Foods. “It’s a practical size for first-time customers to try our cookies in a highly premium setting, and we couldn’t have imagined a better partner than JetBlue. Their Mint experience reflects the same attention to detail and customer experience that we aim for in our products and packaging.”

This expands the brand’s distribution further, with current channels including retail, hospitality, foodservice and direct-to-consumer.

“Mint is all about creating a thoughtful, elevated travel experience and that includes the food and beverage partners we bring on board,” said Stephanie Evans Greene, senior VP of marketing and brand for JetBlue. “Legally Addictive Foods offers a distinctive sweet-and-salty snack that fits perfectly with the premium experience Mint is known for, and we’re excited for our customers to enjoy it.”

To learn more about Legally Addictive’s growth story, read the April | Q2 2024 issue of Commercial Baking.