Hero Bread elevates brand with WNBA team

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Hero Bread elevates brand with WNBA team

3 Apr 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

PHOENIX — In addition to expanding its baked goods portfolio with burrito-sized tortillas and broadening its distribution, Hero Bread is hitting the court as the official jersey badge partner for WNBA team Phoenix Mercury.

“At Hero Bread, we’re making it easier for people to upgrade their lives and redefining what it means to eat well by proving that great taste and real nutrition can belong together,” said YuChiang Cheng, Hero Bread CEO. “Partnering with the Phoenix Mercury, a team that embodies strength, perseverance, and excellence, reflects our shared commitment to empowering people to feel their best and perform at their best.”

The Hero logo will be featured prominently on the athletes’ uniforms throughout the 2026 season, which tips off May 9.

“Our rotating badge platform highlights brands that align with our organization, our community and our fans,” said Vince Kozar, president of the Phoenix Mercury … Hero Bread brings a fresh perspective to the category and gives us an opportunity to connect performance and lifestyle in a relatable way.”

Hero Bread is the third brand to partner with the team for this platform. Previously, the Phoenix Mercury spotlighted fellow bakery brand Partake Foods in this partnership.

“This partnership is about celebrating high performance, whether that’s elite athletes pushing the game forward or everyday heroes making upgraded choices without giving anything up,” Cheng said. “We’re proud to fuel a new generation of heroes on and off the court.”

Cross-market partnerships between baking companies and sports teams can help elevate the brands to new prospective customers. Whether it be on-package arrangements, such as Cheez-It’s collector’s box release featuring NBA player Jimmy Butler, or a fully branded opportunity, as seen in Martin’s Famous Potato Rolls and Bread’s partnership with Hyak Motorsports, these collaborations take baked goods brands’ visibility beyond the grocery aisle.

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