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Online wholesaler broadens Mightylicious’ distribution

Mightylicious' cookies on an online wholesale marketplace
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

WOODBRIDGE, NJ — By expanding its digital footprint, Mightylicious streamlined its ordering experience for independent retailers, specialty grocers and gift shops looking to stock gluten-free, clean-label baked goods.

The gluten-free snacks brand made its full product line available for wholesale purchase on Faire, an online marketplace with more than 100,000 brands worldwide. The Mightylicious portfolio includes seven varieties of ready-to-eat cookies, including vegan and vegetarian options. Flavors include Oatmeal Raisin, Brown Butter, Double Dutch and Chocolate Chip.

“Our goal has always been to make gluten-free products that everyone can enjoy,” said Carolyn Haeler, founder and CEO of Mightylicious. “By expanding on Faire, we’re making it easier for retailers to bring truly delicious, high-quality gluten-free options to their customers.”

All Mightylicious products are made with clean ingredients and certified non-GMO and kosher. With strong shelf life and broad consumer appeal, the brand’s products are suited for a variety of channels, including natural food stores, gourmet markets, coffee shops and specialty retailers.

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