ONE Hershey consolidates US operations, streamlines portfolio

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ONE Hershey consolidates US operations, streamlines portfolio

24 Mar 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

HERSHEY, PA — In a move designed to propel itself forward, The Hershey Co. launched ONE Hershey, a consolidated US commercial operating model that combines the CPG company’s Sweet, Salty and Protein brand portfolios.

Under this new model, the 130-year-old business is centralizing its commercial activity for the first time, leveraging the capabilities of its confection brands with the speed and agility that define its Salty and Protein portfolios. This also creates a global brand marketing arm for the company.

“Our brightest moments come from talented people working together across functions to deliver bold thinking,” said Kirk Tanner, president and CEO of Hershey. “By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are, create more moments of goodness, and lead next-generation snacking with speed and purpose.”

As ONE Hershey, the business unit will invest in omni-channel capabilities, away-from-home, retail partnerships, R&D and innovation to push the company forward in all three categories. This also places brand strategy, consumer and category insights, and commercial execution under one operation, streamlining aspects of the business such as innovation and customer partnerships.

For shoppers, this unification means more product variety and diversity, whereas Hershey’s retail customers will reap the benefits of more efficient planning, category know-how and fortified execution across channels.

To back the integrated model, the company has adjusted its leadership team accordingly. Andrew Archambault, US president, will now oversee the entire US portfolio, including commercial planning and execution, category leadership, customer relationships, and retail execution. As chief growth and marketing officer, Stacy Taffet’s tasks now include oversight of demand creation capabilities, portfolio strategy, innovation, consumer connections and brand leadership.

These changes also include some new members on the executive leadership team. Nitin Jain, chief strategy and transformation officer for Hershey, is now part of this team and will report directly to Tanner. Jain’s tasks will include integrating enterprise and business unit strategy, prioritization and resourcing. In the newly created role of chief brand officer, Vero Villasenor will join the Hershey growth and marketing team and take charge of activation for the company’s global brand portfolio.

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