DENVER — To keep up with consumer interest in key attributes such as protein and global flavors, Insignia International unveiled a collection of new products.

“We’re watching American tastes evolve in real time,” said Jason Parasco, CEO of Insignia International. “Consumers want bigger flavor, better ingredients and foods that fit into busy lives. Our job is to stay ahead of that curve. These launches are part of a larger strategy to take the flavors of the Southwest and Mexico that people love and make them accessible to households across the country.”

Two of the five new SKUs fall under the La Tortilla Factory lineup. The company announced two additions to its refrigerated tortillas: Protein and Sourdough. Both varieties meet consumers’ growing interests, with the former appealing to the segment of shoppers who want functional ingredients in their staple foods and the latter providing flavorful, gut-friendly offerings.

“We prioritize being first to market, or, if we choose to wait, the fastest follower, on every trend worth chasing,” Parasco said. “But always on our terms, with our ingredients, at our standard. That discipline is what turns a regional brand into a national one. And that is exactly what we are building.”

The new Insignia International offerings will begin rolling out in retailers this April, beginning at Walmart, with national distribution to continue from there.