Goldfish swims to Macy’s parade in miniature float

BACK TO ALL NEWS

Goldfish swims to Macy’s parade in miniature float

11 Nov 2025

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

CAMDEN, NJ — Macy’s Thanksgiving Day Parade will introduce its smallest addition yet as Pepperidge Farm’s Goldfish brand joins the sea of parade floats.

“Goldfish is the fish-shaped snack adored by all ages, and there’s no better place to share the smallest snack with the biggest smile than at the Macy’s Thanksgiving Day Parade,” said Mike Fanelli, senior director of marketing at Goldfish. “It’s a joyful reminder that even the tiniest things can bring the greatest joy during the holidays, and we’re honored to share this moment with Goldfish snackers everywhere.”

Measuring only 14 Goldfish crackers long and dubbed “The Littlest Float,” The Campbell’s Co. creation pays homage to Goldfish’s “Snow Day” ad, where Goldfish crackers sled, build snowmen and skate through the snow. The cracker brand’s engagement in the parade and nostalgic artistry will help build consumer connection and brand awareness during the holiday.

“It may be tiny, but this float is bursting with fun and ready to make a big impression for live spectators in New York City and fans tuning in from coast to coast.” — Jordan Dabby | producer | Macy’s Thanksgiving Day Parade

“We loved the idea of taking the biggest stage and showing up in the smallest way possible,” said Chase Doutré, designer of the float and group creative director at Mischief @ No Fixed Address. “The Littlest Float is a playful wink and an imaginative twist on parade traditions. Though it may be small, we wanted it to feel just as joyful as the beloved snack itself.”

Consumers can witness the miniature float in the 99th Macy’s Thanksgiving Day Parade, airing November 27 on NBC and streaming on Peacock.

“We’re thrilled to welcome Goldfish back to this year’s iconic celebrations with the smallest float in the parade’s history,” said Jordan Dabby, Macy’s Thanksgiving Day Parade producer. “It may be tiny, but this float is bursting with fun and ready to make a big impression for live spectators in New York City and fans tuning in from coast to coast.”

Advertisement

BACK TO ALL NEWS