NEW YORK — Pretzel brand Flipz is ringing in the holiday season a little differently this year, launching a new partnership with Elf on the Shelf and the Lumistella Company.
The pladis Americas company announced Flipz x Elf on the Shelf Sugar Cookie Covered Pretzels, a sweet pretzel coated in sugar cookie-flavored white fudge and finished with colorful sprinkles and red icing.
The seasonal packaging puts the Elf on the Shelf character front and center to highlight the festive collaboration.
