AUSTIN, TX — Drumroll is stepping out of its donut-shaped box with all-new Mini Muffins.

The bite-sized sweet goods come in two classic flavors that appeal to consumers’ nostalgic leanings: Blueberry and Double Chocolate Chip.

“Everything we do starts with nostalgia and wanting to make people smile,” said Maile Minardi, creative director at Drumroll. “Mini Muffins are one of those simple pleasures that instantly take you back, but this time, they’re reimagined with modern ingredients, design and storytelling. We wanted to make something that feels like a childhood favorite, grown up.”

As a brand, Drumroll aims to reimagine and recreate snacks consumers grew up with, mixing nostalgic flavors and products with today’s emphasis on health and wellness.

“The donuts reminded people of ‘sweeter times,’ and now the muffins let us expand that joy into a new format, something you can grab for breakfast, on the go or just because,” said Ryan Brothers, co-founder of Drumroll.

Portioned with three muffins per pack, each baked good is plant-based, gluten-free, high in protein and made with prebiotic fiber.