LOS ANGELES — The 10th annual Bimbo Global Race, the world’s largest cause-based race, was held in-person on Sept. 28 and brought together more than 165,000 participants from 22 different countries, resulting in a total donation of 3 million slices of bread to local food banks.
Since its inception, Grupo Bimbo’s annual fundraiser has seen more than 1.7 million participants worldwide and enabled the donation of over 29 million slices of bread.
“At Grupo Bimbo, we genuinely connect our brand’s purpose with our consumers,” said Alberto Levy, global marketing director at Grupo Bimbo. “The Bimbo Global Race reflects this by placing people, their values and communities at the heart of the event. The motto of the race is ‘The Good We Share’ because we believe in inspiring, connecting and building together.”