HORSHAM, PA — Sara Lee Bread’s Half Loaf Line, which debuted earlier this year, just got a little bigger. The Bimbo Bakeries USA brand added three consumer-favorite flavors to the portfolio: Sourdough, Hawaiian and 100% Whole Wheat. They will share shelf space with the existing White, Honey Butter and 9 Grain varieties.
“Our new Sara Lee 100% Whole Wheat Half Loaf, Sourdough Half Loaf and Hawaiian Half Loaf give shoppers flavors they crave in a portion size that works for smaller households,” said Nick Pitone, senior brand manager at Sara Lee Bread.
The smaller size also helps reduce food waste, which is estimated to account for 30%-40% of the US food supply, according to the USDA’s Economic Research Service. Feeding America estimates that 92 billion pounds of food go to waste every year.
The new flavors are available at retailers nationwide for an SRP of $2.49.
