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Rebrand, product line refresh signifies growth for 2Betties

Rebrand, product line refresh signifies growth shift for 2Betties
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Lily Cota

Lily Cota

BALTIMORE — 2Betties, a better-for-you, mother-daughter-owned snack brand, is pivoting away from its signature mini-donut-shaped snack and moving in the direction of soft-baked cookie bites to better align with its growing customer base.

2Betties’ Bites come wrapped in newly branded packaging, boasting a clean label that omits gluten, grain, dairy, soy and seed oil. Made with almonds, walnuts, maple syrup and honey, the Bites are available in five flavors: Chocolate Chip, Maple Cinnamon, Chocolate Chunk, Lemon, and Sweet Almond.

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“Our Bites bring joy and are an easy win for our consumers’ busy days,” said Bridget Greaney, co-founder of 2Betties. “This re-launch is about staying true to our commitment to quality, nutrition and taste while making it easier for customers and retailers to understand who we are and what we stand for.”

2Betties’ new cookies are available online for wholesale customers, with expansion efforts in the works to grow the brand’s footprint in grocery and foodservice channels.

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