J.M. Smucker’s chief marketing officer to retire

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J.M. Smucker’s chief marketing officer to retire

11 Jul 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

ORRVILLE, OH — Gail Hollander, chief marketing officer for The J.M. Smucker Co., announced her planned retirement from the company, effective April 2026.

“Gail has been instrumental in building our world-class brand-building model while supporting our people and culture,” said Mark Smucker, CEO and chair of the board. “Through her leadership and the exceptional team she has mentored, we have developed a powerful marketing organization that has supported the growth of many of our iconic brands. With enhanced capabilities throughout our businesses and teams, we are well-positioned to continue building brands that consumers love.”

Hollander assumed the role in 2023 following a 20-year career at Publicis Groupe as president, client lead. In that role, she led the client relationship with Smucker, overseeing the successful introduction of the innovative model that supported an infusion of creativity while expanding the company’s data-focused approach to brand marketing.

“I’m proud and humbled by the impact my team has had on our brands and the categories we participate in as we transformed our brand-building model, elevated our creative execution, and enhanced our media strategy to deliver meaningful reach and engagement,” Hollander said. “Smucker has an exceptional portfolio of brands and a talented team behind them that pushes the envelope every single day. I look forward to watching what this team does in the future to take these brands and this Company to even greater heights.”

J.M. Smucker, which is Hostess’ parent company, will commence a search to fill the role of chief marketing officer.