CHICAGO — Famous Amos and the US Black Chambers, Inc. announced the latest winners of the Famous Amos Ingredients for Success Entrepreneurs Initiative (IFS).
This is the fifth year of the program, which provides three early-stage Black business owners with $50,000 each and access to resources such as mentorship, networking and education.
The 2025 IFS winners are:
“Our judges reviewed hundreds of applications from passionate business owners who are making a remarkable impact in their communities,” said Rachna Patel, VP of marketing for Famous Amos. “Terminal B, Arcarea Adult Day Center and Money Honey LLC are incredibly deserving of these awards, and we’re excited to work with them to grow their businesses and help achieve their dreams. We’re humbled to champion the next generation of Black business leaders and carry on the legacy of our founder Wally Amos.”
Judges included Shawn Amos, an entrepreneur and Wally’s son; Steve Canal, founder of One Venture Group; and Brittany Rhodes, founder of Math Equals Me and a previous IFS winner.
“My father built Famous Amos from the ground up to become one of the most recognizable cookie brands in the world,” Shawn said. “His story is like a lot of other Black entrepreneurs who have passion and vision but often lack access to resources or funding to help them succeed long term. It means so much to my family that Famous Amos is continuing my father’s legacy and paying it forward to help rising entrepreneurs thrive.”
This year’s IFS aligns with the 50th anniversary of the Famous Amos brand, which is now part of Ferrero North America’s portfolio. Since 2020, the program has awarded $600,000 to 12 early-stage Black entrepreneurs.
