RENO, NV — Organic and gluten-free cracker brand Mary’s Gone Crackers, which was recently acquired by Dare Foods, is growing its distribution footprint through a national launch in Target.
RENO, NV — Organic and gluten-free cracker brand Mary’s Gone Crackers, which was recently acquired by Dare Foods, is growing its distribution footprint through a national launch in Target.
“Target guests are intentional about what they eat,” said Michael Finete, CEO of Mary’s Gone Crackers. “They read labels, they prioritize quality and they want better-for-you food they can feed to their families without sacrificing flavor.”
The launch will bring three of the baking company’s top cracker SKUs — Original, Super Seed and Super Seed Classic — to health-minded consumers across the country.
“This is a customer we truly understand and have built our brand around. We’re excited to partner with Target to bring our top SKUs to their shelves,” Finete said.
This expansion continues a thread of growth and investment for Mary’s Gone Crackers. In November 2024, the brand celebrated its 20th anniversary and expansion into Costco locations nationwide and unveiled revamped packaging design and sizing in July 2024. On the operational side of the business, Mary’s Gone Crackers increased output through the expansion of its manufacturing lines.
