PARSIPPANY, NJ — In partnership with Warner Bros. Discovery Global Consumer Products, Keebler is celebrating the upcoming Superman movie with a new variation of its classic cookies: Strong Berry Fudge Stripes.
The Ferrero North America brand’s limited-edition Superman Fudge Stripes are drizzled with mixed-berry fudge and feature four unique design motifs representing the DC superhero, such as a new shield depicted in the new film.
“We know our Fudge Stripes cookies help create special moments for families — from after-school snacks to weekend movie nights,” said Kim Thomas, senior brand manager for Ferrero Cookies. “That’s why we’re introducing this new summer flavor, giving families and Superman fans of every generation another way to connect and create sweet memories.”
The cookie packaging also includes access to the brand’s digital content hub, where consumers can enter the Keebler Superman Sweepstakes. By providing a scannable QR code directly on its packaging, Keebler is building brand loyalty and driving consumer engagement.
“Our partnership with Warner Bros. Discovery allows us to make movie experiences more meaningful and draw a new generation of fans into the iconic franchises of Keebler and Superman,” Thomas said.
Keebler Superman Fudge Stripes are available now for a limited time at retailers nationwide for an SRP of $4.80.
This isn’t the cookie brand’s first venture into the world of film. Earlier this year, Keebler partnered with Warner Bros. Discovery to craft a Butterbeer cookie inspired by the Harry Potter franchise, as well as Dark Chocolate and Vanilla Fudge Stripes inspired by Beetlejuice Beetlejuice at the end of 2024.
