VANCOUVER, BC — Following its recent expansion into national retailers, including an entrance in select Target stores across the country, TRUBAR is launching in Costco Warehouse Club locations in Mexico.

Under the Simply Better Brands Corp. umbrella, TRUBAR will be hitting the shelves of 42 Costco locations. The protein bars will be available in the brand’s two most popular flavors: Oh Oh Cookie Dough and Daydreaming about Donuts.

“We are very excited to introduce TRUBAR to the Mexico market and build on our partnership with Costco, which continues to be a key pillar in our strategy to drive trial and build consumer awareness of our clean ingredient brand,” said Erica Groussman, co-founder and CEO of TRUBAR.

The brand’s focus on clean ingredients and plant-based protein allows TRUBAR to reach new consumers searching for better-for-you snack options.

“We look forward to introducing TRUBAR to health-conscious consumers in Mexico and growing our international footprint in additional markets,” Groussman added.