VANCOUVER, BC — Simply Better Brands Corp. announced the rollout of TRUBAR in select Target stores across the country, furthering the brand’s North American distribution footprint with key retailers.

The launch includes three TRUBAR flavor varieties: Oh Oh Cookie Dough, Daydreaming about Donuts and Smother Fudger Peanut Butter.

“We are very pleased to add Target to our growing list of leading retail partners,” said Erica Groussman, co-founder and CEO of TRUBAR. “Our convenient ‘better for you’ clean ingredient protein bar is a great fit for Target with its focus on making shopping faster, easier and more convenient, and we look forward to introducing TRUBAR to Target customers seeking healthy and great-tasting snacking options.”

By introducing TRUBAR in Target stores, the brand is continuing its expansion momentum into 15,000 new distribution points, which were secured in 2024.