HORSHAM, PA — Entenmann’s, a Bimbo Bakeries USA brand, is rebranding its Mini Snack Cakes line and introducing two new varieties to the mix. This change comes just two years after the Entenmann’s Baker’s Delights rebrand was introduced.

“Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both,” said Richard Link, senior director of marketing at Entenmann’s. “We’re celebrating by launching two new flavors with delicious icing, colorful sprinkles and a fresh new look, bringing more excitement to snack time.”

The brand updates include new graphics, a name change and contemporary packaging that leverages the Entenmann’s logo. Highlighting the “Big E” offers instant brand recognition and introduces more consumers to Entenmann’s’ offerings.

The two new flavor varieties includes Entenmann’s Mini Iced Chocolate Chip Snack Cakes, topped with white icing and chocolate sprinkles, and Mini Iced Party Snack Cakes, which feature rainbow sprinkles.

The snack cakes are designed to appeal to younger households as after-school treats, lunchbox surprises or on-the-go snacks.

Each Mini Snack Cakes box contains six individually wrapped cakes at an SRP of $5.29.