KANSAS CITY, MO — The American Society of Baking (ASB) announced its 2025 board members fresh after BakingTECH 2025, held February 17-19 in Orlando, FL.

The new members include:

— Matt Bowers | board chair | senior director, R&D, New Horizons Baking Co.

— Sarah Tsocanos | 1st vice chair | manager of bakery, The Campbell’s Co.

— Scott Houtz | 2nd vice chair | president, Air Management Technologies

— Theresa Watkinson | secretary/treasurer | COO, Aladdin Bakers

— Ashley Robertson | director at-large | director, marketing and communications, Corbion

— Mari Rydings | director at-large | editorial director, Avant Food Media

— Jeff Craig | director at-large | VP of quality assurance and safety, Aunt Millie’s Bakeries

— Chad Larson | director at-large | VP, COO, Mel-O-Cream Donuts

— Chris Prociv | director at-large | chief commercial officer, retail, Aspire Bakeries

— Jeff Shura | director at-large | senior VP, engineering and technology, Flowers Foods

— Aaron Whalen | director at-large | corporate production manager, Franz Family Bakeries

The newly elected officers and directors will shape the future of ASB and the baking industry through collaboration, innovation and collective vision.

For more information and a full list of directors, visit the ASB website.