HUNT VALLEY, MD — To celebrate the holiday season, McCormick & Co. is partnering with bakery brand Milk Bar and its James Beard award-winning chef and founder, Christina Tosi.
Together, McCormick and Milk Bar created a limited-time Candy Cane Pretzel Bark Cookie. The minty, sweet-salty cookie is topped with festive, red sanding sugar, and features McCormick’s Pure Vanilla and Peppermint Extracts.
The collaboration will give also a traditional holiday dessert exchange a modern twist, with McCormick engaging consumers in a quest for the best cookie recipe. Bakers, cookie enthusiasts and family recipe holders are invited to enter the McCormick Cookie Quest for a chance to win a grand prize of $10,000.
“McCormick has long been at the heart of holiday meals and traditions, creating sensorial experiences that bring people together and leave lasting memories,” said Giovanna DiLegge, VP of marketing and NA Spices and Extracts at McCormick. “To continue to create special moments, we’re evoking the tastes and smells of holiday baking and putting a modern spin on the timeless cookie exchange. McCormick Cookie Quest will allow people across the country to share the joy of baking, and we can’t wait to see what everyone mixes up.”
To enter the McCormick Cookie Quest, consumers can post their original recipe to Instagram and tag the McCormick Spice account with the hashtags #McCormickCookieQuest and #Contest from November 19-December 8. The participants will be judged on originality, presentation, clarity, brand fit, taste and holiday spirit.
Stand-out submissions and the winner may also be featured on the McCormick website and across the brand’s social media channels. The winner will be announced around Dec. 19.
The Milk Bar x McCormick Candy Cane Pretzel Bark Cookie will be available at participating Milk Bar locations.
