MOUNT LAUREL, NJ — J&J Snack Foods announced the debut of Brauhaus Pretzel, a new artisanal soft pretzel product line, to the freezer aisle.

The authentic, Bavarian-style, sourdough soft pretzels are hand-crafted with simple ingredients that omit artificial colors and flavors.

“Brauhaus Pretzel is J&J’s leading soft pretzel brand in foodservice channels, and we’re beyond excited to offer this hand-crafted, premium product in the freezer aisle for consumers to easily serve at home,” said Joanne Mizner, VP of marketing for retail at J&J Snack Foods. “We’ve done our research and we know that sourdough pretzels are considered a highly relevant, classic snack or appetizer item. The authenticity is baked in — from Oktoberfest celebrations to holiday grazing tables, this snack is sure to level up snacking and entertaining at home.”

Each 4-pack of Brauhaus Pretzels includes an Everything Bagel topping packet. Consumers can find the pretzels at select Price Chopper and Meijer stores for an SRP of $6.99, with expanded availability plans in the works for 2025.

Earlier this year, J&J Snack Foods expanded its product portfolio with the acquisition of Thinsters from Hain Celestial.