Revisit and Re-invent 

While many consumers are captivated by unique experiences, they’re also increasingly searching for tradition in new, yet simple, forms. Leaning on the power of human memories and shared experiences, CPG brands can reach consumers by embracing classic flavors and colors with a new-age twist.

This trend encompasses flavor inspirations such as berries, creamy, umami-rich and familiar fruits by region. Its representative colors are variations of red.

Adaptive Eating 

The use of technology in nutritional assessment has allowed consumers to adapt their habits to their chosen lifestyles, with many tailoring their consumption to improve their physical wellbeing. They’re also adjusting to changing economic or environmental concerns and opting for more affordable options.

Warm colors such as Golden Maize and Terracotta are inspirations for this trend. Flavors include orange, lime, apple and honey as well as indulgent flavor profiles and better-for-you formulas.

Euphoric Wellness

Health and wellbeing continue to be top of mind for consumers. The ADM report suggests that flavors and colors go hand in hand with moods and emotions, with consumers searching for options that nourish their mind, body and soul.

Shades of green pair with this trend, with flavor inspirations such as hops, grapefruit, bergamot, tropical and botanicals.

Made for [You]

Turning something simple into something that brings personal joy can appeal to consumer interest for meaningful food and beverage experiences. Unexpected pairings and personalization outline this trend, with a focus on experimentation.

The color inspirations for this trend feature shades of blue, while the flavor inspirations include playful concepts and flavor pairings with sensations in cooling, heating and mouthfeel.

For more information on the four trends for 2025, visit the ADM website.

ADM’s 2024 flavor and color trends focused on indulgence, affordability, health and unconventional experiences.