ORRVILLE, OH — Hostess’ newest innovation combines two consumer favorites into one breakfast good.
HoneyBun Donettes contain the classic Donette texture along with a cinnamon and vanilla glaze flavor. The sweet good is also made with no high-fructose corn syrup, artificial colors or flavors.
“We know that snack lovers are increasingly seeking new flavor combinations, and the melding of distinct tastes and textures offers a unique snacking experience,” said Chris Balach, VP, marketing, Sweet Baked Snacks at The J.M. Smucker Co., Hostess’ parent company. “The Hostess brand continues to lead in delivering mouthwatering innovations like HoneyBun Donettes that satisfy consumers’ cravings and bring joy not only to their breakfast routine, but throughout their day.”
HoneyBun Donettes is not the first mashup product from the snack brand. Last year, Hostess debuted Ding Dongs x Twinkies Mashups, a permanent addition to the brand’s portfolio.
Consumers can purchase the new product in single-serve and standard bagged packaging options starting in early March at grocery retailers and convenience stores nationwide.
