KANSAS CITY, MO — With the holiday season officially in full swing, many brands have begun to roll out holiday-inspired products.
Empowered Cookie gave its two best-selling cookie flavors a seasonal makeover by updating the sweet treats to Pumpkin Chai Ginger Molasses and Peppermint Double Chocolate Chunk. Sweetened with coconut nectar, the cookies are high in fiber, low-carb, dairy-free, diabetic-friendly and contain 7g of plant-based protein.
Partake Foods is joining in on the holiday flavors with two limited-edition cookies, Crunchy Holiday Sprinkle and Soft Baked Chocolate Peppermint. Both cookies are gluten-free, vegan, top 9 allergen-free and non-GMO.
Hostess and Voortman, brands in The J.M. Smucker Co. portfolio, are both getting into the holiday spirit. The Hostess holiday treat lineup includes Holiday CupCakes, Hot Cocoa & Marshmallow Donettes and Holiday Chocolate Drizzle Baby Bundts.
Voortman adds to the seasonal lineup with its own range of products. The brand released three varieties of holiday wafers: Eggnog, Candy Cane and Chocolate Mint. Jumping on the holiday cookie train, Voortman also rolled out its Assorted Festive Cookies and Holiday Treats, which include shortbread cookies in various holiday shapes, along with Gingerbread Cookies and Holiday Gingerbread Cookies, available in traditional cookie rounds and people-shaped cookies.