LOS ANGELES — BetterBrand is releasing its first-ever collaboration to celebrate the addition of Anton Zaslavski, a DJ and record producer publicly known as Zedd, to the company’s list of investors. The investment from Zedd follows the closing of BetterBrand’s Series A funding round earlier this year.
“Health and wellness is an ever-evolving passion of mine and through that journey, I discovered ‘The Better Bagel’,” Zaslavski said. “It’s a product I stand by and has been a game-changer as part of my high protein, low-calorie diet. I’m thrilled to officially be involved with BetterBrand to help shine a light on their innovative yet compromise-free products.”
The Limited Edition Zedd x The Jalapeno Cheddar Better Bagel features jalapenos and vegan cheddar shreds. Containing 26g of protein, 8g net carbs and less than 1g of sugar, the bagel commemorates the partnership between BetterBrand and the artist.
“Anton has been both impressive and inspiring to work with, and we’re grateful to have him on this journey,” said Aimee Yang, CEO and founder of BetterBrand. “As an already existing consumer, he has a deep understanding of the brand and product; knows how to provide an unparalleled customer experience.”
