NEW YORK CITY — Sweet Loren’s, a natural cookie dough brand, introduced its line of Breakfast Biscuits as its first shelf-stable, better-for-you product offering.
“I’m incredibly excited to announce that Sweet Loren’s is expanding out of the refrigerated dough category for the very first time with the launch of the new shelf-stable, ready-to-eat Breakfast Biscuits,” said Loren Castle, founder and CEO of Sweet Loren’s. “After surviving cancer, I began searching for ways to satisfy my sweet tooth with clean ingredients. When I couldn’t find any better-for-you cookies out there, I decided to make my own cookie dough and Sweet Loren’s was born. Since we started the brand, fans have asked us for breakfast and on-the-go snacks and now we’re finally able to make it happen for them.”
The gluten-free products include 19g of whole grains, 4g of protein, 3g of fiber and five B vitamins per serving. Available in three flavors — Blueberry, Cinnamon Sugar and Chocolate — the Breakfast Biscuits are also plant-based, non-GMO Project-verified, and free of dairy, peanuts and tree nuts.
“The $600 million breakfast biscuit category enables us to offer our loyal consumers a unique and differentiated product in the shelf-stable aisle that is currently dominated by one major conventional giant,” Castle said. “We’ve done extensive research to find out that over one-third of today’s breakfast biscuit consumers are concerned about the processed ingredients in the current product offerings and 44% of them are proactively seeking options that are non-GMO, plant-based and gluten-free.”
The Breakfast Biscuits are available in the cookie aisle at Whole Foods Market locations nationwide and will be on Amazon later this year.
