PARSIPPANY, NJ — Ahead of the holiday season, Keebler, a Ferrero brand, has released two innovations aimed at uniting consumers.
“We are excited to help spread holiday magic this season and offer families delicious ways to create more meaningful moments,” said Alicia Mosley, VP of marketing at Keebler. “With our tasty holiday offerings, everyone can enjoy moments of togetherness, whether they’re creating holiday desserts with our new Pretzel Pie Crusts or celebrating the 20th anniversary of an iconic film with the Elf Limited-Edition Keebler Gingerbread Fudge Stripes.”
In partnership with Warner Bros. Discovery Global Products, the baking brand is releasing limited-edition Gingerbread Fudge Stripes cookies in packaging inspired by Elf to celebrate the film’s 20th anniversary. In place of the traditional milk chocolate and vanilla cookie, this exclusive release combines a gingerbread cookie with white fudge and includes four different cookie designs inspired by scenes in the film, along with special packaging.
Keebler is also taking a salty and sweet approach to the holiday baking season with the release of ready-to-eat Pretzel Pie Crusts. The premade crusts are ideal for both bake and no-bake pies.
Both products can be purchased at retailers nationwide and online.
