EMERYVILLE, CA — Clif, a Mondelez International brand, announced its partnership with professional tennis player Frances Tiafoe for community tennis clinics in cities across the US over the next 12 months.
The collaboration provides young athletes the opportunity to train with Tiafoe and access to the sport.
Aligning with Tiafoe’s professional tournament schedule, the clinics will take place at community centers in cities such as Atlanta, Miami, Houston and New York City. Tiafoe will work with a small group of players to help emphasize the benefits of community-based athletic programs and inspire future participation in the sport.
The clinics are a result of the brand’s work with the Frances Tiafoe Fund which focuses on bringing tennis and education together to increase access for under-resourced youth.
“Joining Clif and having their support to bring these clinics to life is a very meaningful personal achievement as my own tennis career started at the Junior Tennis Champions Center in Maryland, a community center my father helped build,” Tiafoe said. “I’ve witnessed firsthand the benefits of community clinics, especially in neighborhoods that don’t typically have access to premier athletic opportunities. Through these clinics, I hope to help young players from diverse backgrounds realize the physical and mental benefits of tennis.”
This partnership continues the work of the Clif Corps Athlete Coalition, an initiative that works with athletes and organization partners to increase equity and access to sports and the outdoors.
“At Clif, we’re motivated to make a difference in the world, and by supporting the needs of our athlete partners and the causes they care about, we can do just that,” said Brooke Donberg, senior manager of partnerships at Clif. “What makes Frances an inspiring partner for the Clif Corps Athlete Coalition is his unrivaled athletic ability and his passion and energy for giving back. We’re honored to support Frances and the Frances Tiafoe Fund to help kids across the country realize the benefits of tennis.”
