KANSAS CITY, MO — What do you do when the plan goes wrong, and then the backup fails?
The past few years have taught us, if nothing else, to expect the unexpected. But we’re also human and want to assume the best. Well, we all know what they say about the best laid plans … they do, indeed, go awry.
I can say from experience that when plans fail, the reaction — not the failure — will determine the outcome.
In the April issue, you’ll see some recurring themes, not the least of which is the undeniable grit that comes with entrepreneurship. When launching a brand, plans can fall apart before they even materialize. But (and I’ve learned this from experience, too) there’s a point where you want to give up … and beyond it is where success lives. That’s the make-or-break moment.
To get beyond the breaking point, you’ve got to have grit, but first, you’ve got to have courage.
There’s nothing like hard times to fire up the engine — to dig deep, get creative and discover new resources. In fact, I’d say a crisis is a key ingredient for innovation.
It’s always smart to hope for the best and expect the worst. But if the worst sneaks up on you, just remember: We get stronger by running up hills.
This story has been adapted from the April | Q2 2023 issue of Commercial Baking. Read the full story in the digital edition here.
