NORWALK, CT — Last spring, Old Bay teamed up with Goldfish to release a twist on the traditional Goldfish cracker. In response to thousands of posts on social media praising the product, the once limited-time crackers will return for another limited drop at retailers nationwide.
“While there are many ways to enjoy Old Bay seasoning, one of our favorites is definitely Goldfish crackers,” said Giovanna DiLegge, VP marketing, NA consumer at McCormick & Co. “We are so thrilled to team up with the Goldfish brand once again to reintroduce Old Bay Seasoned Goldfish crackers to the fans who are just as passionate about the flavor as we are.”
Along with bringing back Old Bay Seasoned Goldfish, Goldfish released a reimagined version of “Stay (We Missed You Old Bay Goldfish),” a parody of the song by Lisa Loeb with lyrics pulled from real social posts consumers made about the collaboration.
“Goldfish fans made it clear—they love this flavor and wanted it to stay, so we brought it back. Their praise read like a love song, so we created one featuring actual fan posts about their passion for Old Bay Seasoned Goldfish,” said Janda Lukin, SVP and CMO of Campbell Snacks. “They’re back— and this time accompanied by the love ballad they deserve.”
The LTO crackers are available starting this month at stores that carry Goldfish products. The SRP is $3.69 for a 6.6-oz. bag or can be purchased on McCormick’s website for a 2-pack for $7.38.
