MEXICO CITY — Rafael Pamias has been named COO of Mexico City-based Grupo Bimbo. The leadership changed was announced in Grupo Bimbo’s fourth-quarter financial results. This position is new to the Mexico City-based baking company.
As COO, Pamias will lead the four global regions of Grupo Bimbo as well as sustainability and global marketing. He will report directly to Daniel Servitje, president and CEO of Grupo Bimbo.
Commenting on the promotion, Servitje credited Pamias with successfully turning around Bimbo businesses in Brazil and Argentina as well as launching Bimbo’s ambitious sustainability strategy.
“His ample experience in the industry and his great proven leadership skills have helped Bimbo reach our vision and fulfill our mission,” Servitje said. “I know that Rafa will take on this responsibility with energy and enthusiasm.”
Pamias joined Bimbo in August 2017 as senior VP. Later, he was promoted to executive VP. His responsibilities have included overseeing the company’s Latin America region, research and development, and marketing. Before joining Bimbo, Pamias spent more than 11 years at Groupe Danone.
