DETROIT — Second Nature Brands, a US-based creator of better-for-you snacks and sweets controlled by CapVest Partners, has acquired Brownie Brittle from Encore Consumer Capital. The terms of the transaction are not being disclosed.
“This announcement is a very positive reflection on our business, our people and the strength of the Brownie Brittle brand,” said Jan Grywczynski, CEO of Brownie Brittle. “Second Nature Brands was attracted by the incredible growth that Brownie Brittle has demonstrated historically, as well as strong brand value and great product quality. We are very excited about this new chapter for Brownie Brittle, as part of the Second Nature Brands family, and look forward to working with Victor and the rest of the Second Nature team to accelerate our growth as a leader in thin, sweet, permissibly indulgent snacking.”
Brownie Brittle, founded in 2012, defined itself in the brownie category through its rich flavor and thin and crunchy texture. The sweet snack is available for purchase across several retailer formats such as club and grocery stores, mass market retailers, convenience stores, and specialty retail and airlines.
“We have ambitious plans to become a US leader in snacks and treats and the acquisition of Brownie Brittle is an exciting step on this journey, which expands our presence into baking and unlocks a new growth stream for us,” said Victor Mehren, CEO of Second Nature Brands. “It also marks our first acquisition since being acquired by our majority investor CapVest, showing how with their support we intend to grow and develop Second Nature Brands through continued investment in the brand, channel and category expansion, as well as continued focus on product quality.”
