NEW YORK; ROSEMONT, IL — Sales and supply chain management solutions provider Batory Foods and food tech company DouxMatok have announced a commercial distribution agreement for DouxMatok’s sugar-based sugar reduction solution.
Incredo Sugar, the food tech company’s flagship product, is the only solution made of cane sugar with the same sweetness level using up to 50% less sugar without compromising of taste or texture. It will join the Batory Foods portfolio of high-quality food ingredients beginning this month.
“Batory Foods takes pride in providing a range of high-quality ingredient solutions for our customers, and sugar reduction has been a key area of focus since our company was founded,” said Vince Pinneri, president of Batory Foods. “Adding an innovative solution like Incredo Sugar to our portfolio of ingredients provides an excellent opportunity for us to keep up with growing demands of both consumers and food brands looking for products that are both indulgent and deliver on nutrition. Another major advantage that we see in Incredo Sugar is that supply is not limited.”
This opens the product to a network of North American customers looking to reduce sugar in baked goods and confectionary products. The partnership will expand DouxMatok’s direct sales channels and expand distribution opportunities.
“We have a commercial-ready solution and the ability to tackle evolving consumer demand for lower sugar products. Working with Batory Foods is providing us an incredible opportunity to distribute Incredo Sugar to a variety of new customers seeking innovative solutions for sugar reduction,” said Kelly Thompson, DouxMatok’s senior VP, head of North America. “We look forward to working with health-minded companies who acknowledge the overconsumption of sugar in North America and want to proactively partner with us to address this sweeping concern.”
