NEW YORK — Partake Foods has collaborated with Sesame Street on a limited-time offering of its top cookie mixes.
With the familiar faces of Cookie Monster and Elmo on the packaging, the collaboration highlights the woman-owned company’s commitment to accessibility and inclusivity, similar to the children’s program’s core objectives.
Partake’s products grant consumers the ability to enjoy sweets without the added stress of allergens like dairy and tree nuts commonly found in baked goods. The company’s cookies, baking mixes, breakfast mixes and coolie products are also certified vegan, gluten-free and non-GMO, produced in a top 9 allergen-fee facility.
This limited drop features two of Partake’s top products: Chocolate Chip Cookie Mix featuring Cookie Monster and Birthday Cake Cookie Mix starring Elmo. The 10-oz. mixes are available for purchase exclusively on the company’s website as individual packages starting at $15.99 each or as a Cookie Baking Mix Variety Pack with both flavors also starting at $15.99.
The Partake and Sesame Street collaboration is one of many in the world of baked goods and food, with several baking companies teaming up with brands in fashion, beauty and beyond. Sold exclusively through the brands’ websites or specified retailers, collaborations like the e.l.f. x Dunkin’ Donuts breakfast-inspired makeup line from late March 2022 and the Oreo Thin and Barefoot Wine collaboration from December 2021, where the wine company created a red blend inspired by the chocolate sandwich cookie, have enjoyed considerable popularity with consumers. When aligned with common company foundations and audiences, collaborations like these can open doors for their products to reach new audiences.
For more information on the brand collaboration and to purchase, visit Partake’s website.
