$54 million investment expands King’s Hawaiian facility

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$54 million investment expands King’s Hawaiian facility

18 Jul 2025

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

ATLANTA — As a family-owned business, King’s Hawaiian prides itself on its ability to invest in its people and their futures. That means allocating funds to expand job opportunities in communities that have supported the company’s growth.

In 2022, King’s Hawaiian invested more than $85 million in its Oakwood, GA, facility. Now, the baking company is investing another $54 million in the expansion of the same facility, creating more than 135 new jobs.

“For nearly 15 years, King’s Hawaiian has proven to be an incredible partner in creating quality jobs in northeast Georgia, and we look forward to even more years of great success for them in Hall County,” said Georgia Gov. Brian Kemp. “Expansions like these are an important part of our economic development work, helping create further opportunities in growing communities.”

Founded in 1950 by the Taira family in Hilo, HI, King’s Hawaiian has established a large presence in Georgia over the years, growing its footprint to support more than 800 jobs in the state.

“Expansions like these are an important part of our economic development work, helping create further opportunities in growing communities.” — Georgia Gov. Brian Kemp

“This expansion represents a major milestone in our journey, and we’re thrilled to continue growing our ohana in Hall County,” said Mark Taira, CEO of King’s Hawaiian. “For 15 years, Georgia has been an essential part of our success. The support from Lanier Technical College, Georgia Quick Start, and the Greater Hall Chamber of Commerce has been instrumental in helping us train and develop talent to grow our business.”

The expansion will add a new production line to the baking company’s 150,000-square-foot facility located in the Oakwood South Industrial Park. The new line is expected to begin operating in Q2 2026 and will produce additional flavors of King’s Hawaiian Pretzel Bites.

“King’s Hawaiian has become a cornerstone of our regional economy and a shining example of a company that invests in both business and community,” said Tim Evans, president and CEO of the Greater Hall Chamber of Commerce. “This sixth major expansion since 2010 is a testament to the company’s deep roots in Hall County. We are especially proud of their ongoing support for youth and community programs, including the University of North Georgia’s First Generation Scholars, Junior Achievement, and Youth Leadership Hall. We look forward to continuing this remarkable partnership.”

Positions in management, maintenance, food safety and quality control will soon be up for grabs. Interested individuals can learn more and apply on the King’s Hawaiian website.

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