INDIANAPOLIS — Catalina Crunch, a manufacturer of better-for-you snacks, named Wendy Behr its first-ever chief research and development (R&D) officer. Her expertise in R&D, combined with her strategic vision and collaborative approach, is expected to help the company grow its product pipeline and enhance the brand’s position as a leader in the better-for-you snacks market.
“We are thrilled to welcome Wendy Behr to the Catalina Crunch family as our new chief research and development officer,” said Doug Behrens, the company’s CEO. “Her extensive experience and demonstrated leadership in driving product innovation and enhancing quality align perfectly with our commitment to delivering exceptional products that meet the evolving needs of our consumers.”
Behr most recently served as chief product officer at Nature’s Fynd. She has also held key leadership positions at Sovo Brands, Whitewave Foods and Keurig Dr. Pepper.
“I am honored to join Catalina Crunch at such an exciting time in the company’s growth journey,” Behr said. “Catalina Crunch has already made significant strides in product innovation across multiple categories, and I am eager to collaborate with the talented team to further enhance our processes, products, and overall consumer experience.”
Behr is the most recent addition to Catalina Crunch’s leadership team. The company added Lauri Luker, Jim Duddleston and Kristy Vigil earlier this year.
