Wendy Behr joins Catalina Crunch as first chief R&D officer

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Wendy Behr joins Catalina Crunch as first chief R&D officer

22 Mar 2024

Mari Rydings

Mari Rydings is a versatile content creator, editor and marketer with experience developing dynamic, results-driven materials for B2B and B2C audiences. As the editorial director for Avant Food Media, she leads the day-to-day editorial operations for the company’s print and digital magazines, newsletters and social media platforms. Outside of work, she loves reading, hiking, putting together jigsaw puzzles and spending time with her husband and their twin daughters.

INDIANAPOLIS — Catalina Crunch, a manufacturer of better-for-you snacks, named Wendy Behr its first-ever chief research and development (R&D) officer. Her expertise in R&D, combined with her strategic vision and collaborative approach, is expected to help the company grow its product pipeline and enhance the brand’s position as a leader in the better-for-you snacks market.

“We are thrilled to welcome Wendy Behr to the Catalina Crunch family as our new chief research and development officer,” said Doug Behrens, the company’s CEO. “Her extensive experience and demonstrated leadership in driving product innovation and enhancing quality align perfectly with our commitment to delivering exceptional products that meet the evolving needs of our consumers.”

Behr most recently served as chief product officer at Nature’s Fynd. She has also held key leadership positions at Sovo Brands, Whitewave Foods and Keurig Dr. Pepper.

“I am honored to join Catalina Crunch at such an exciting time in the company’s growth journey,” Behr said. “Catalina Crunch has already made significant strides in product innovation across multiple categories, and I am eager to collaborate with the talented team to further enhance our processes, products, and overall consumer experience.”

Behr is the most recent addition to Catalina Crunch’s leadership team. The company added Lauri Luker, Jim Duddleston and Kristy Vigil earlier this year.

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