Joanie Spencer, editor-in-chief for Commercial Baking, catches up with Jorge Zarate, SVP of global operations for Grupo Bimbo and vice chair for the 2022 IBIE planning committee, at the American Society of Baking’s BakingTECH 2022 conference. Zarate shares his insights on how being back at in-person trade shows is building momentum for this year’s Baking Expo.
